KULT
/DESCRIPTION
KULT is an urban apparel brand born from a bold statement: more than clothing, it’s a movement. Inspired by the power of collective identity and design, it creates pieces that embody attitude, belonging, and authenticity.
At Seibo, we worked on the comprehensive development of the brand: concept creation, visual identity, product design, digital presence, and communication strategy.
We crafted a strong and versatile aesthetic that fuses retro and contemporary. Its graphic identity—featuring bold typography, community-inspired symbols, and a raw yet elegant palette—resonates with streetwear culture and takes it to the next level. Every detail, from the logo to labels, prints, and packaging, was designed to embody character and visual consistency.
The website design supports this narrative with a dark, minimalist, and straightforward interface. Browsing the store is like stepping into its own visual universe: raw, refined, and full of personality.
The marketing strategy centered on impactful visual content and capsule drops, building anticipation and exclusivity. We also designed advertising and editorial assets to strengthen the brand’s aesthetic across both physical and digital channels.
KULT is more than clothing. It shapes identity through design.
